Echium wildpretii, commonly known as purple viper’s-bugloss, is a species of flowering plant in the borage family, Boraginaceae. It is native to the Mediterranean region of Europe and Asia, but it is known worldwide as an introduced species and often invasive weed.
Echium plant photos and information. Also called purple echium, this is a stunning, hardy perennial that can grow to be 3 feet tall. It’s hardy to zones 7-9, prefers well-drained soils, and is deer-resistant. The flowers are long-lasting and perfect for cutting.